Impact The iPad Would Have On Amrahp LLC

To: Richard Peterson

From: Anna Szperlak

June 25, 2014

Thank you for the opportunity given to me to analyze the potential use of iPad technology for our company’s sales force. After researching the iPad technology, and investigating our company needs, I have concluded that iPads are tremendous investment for Amrahp’s sales team. The use of iPads will increase our company’s sales extremely, especially that our current laptops are fairly outdated and need some maintenance and updates. 

Through my research I have find few very crucial benefits that the iPad has over the laptops. First of all, iPads are very convenient and easy to use. What does that mean?  Our sales representatives conduct around 8 sales visits per day, and interact with multiple members of each doctor’s facilities. Just to document all of the information takes time and requires few minutes to enter all in that few pound laptop. By using iPad all representatives will be able to quickly ad efficiently enter all information and notes while talking to nurses or doctors. The weight is also the benefit - its only one pound, what allows the sales reps easily reach out to the doctor or pull the sample products. Even thought the over sized laptops provide overall better view while presenting the product or statistics, it seems to be inefficient to hold it while talking and possibly pointing at the screen. The interaction between both sides is limited what could cause missing that sale and the potential relationship with client. iPad definitely eliminates that problem and allows the sales rep to lead the conversation, connect with the client what ultimately brings more sales for the company.

As a pharmaceutical representative I know how much pressure there is associated with providing an outstanding service during few minutes window that we are allowed to. It is extremely difficult to effectively sell product while focusing on holding the laptop and making sure the presentation its clear and visible to the client. That’s is why I’m very confident that iPad will be more efficient and practical tool to better serve the business needs.

Of course there will be some cost associated with it, as everything else that is worth to have it. As we currently have 2,500 sales rep, and estimating the cost of $600 dollars per iPad, a total cost would be $1,500,000. To our benefit there will be very minimal change required with iPad implementation. Mainly the new software would have to be applied so the data can be easily transferred as well as our customer service and IT department will need additional training.  Below I have provided you with an estimate of iPad cost vs. Laptop to clearly see the variances.

In todays fast paste technology world our company must become more innovative and by providing the right tools to its employee we definitely will continue to be the top pharmaceutical corporation.  

I welcome any questions or comments you may have.

Regards,

Anna Szperlak