Zara Case Reflection

To: Richard Peterson, CEO

From: Anna Szperlak

Date: July 4, 2014

Subject: Reflection on the meeting with the consultants

After the active discussion with the consultants about the possible alternatives to improve our current operating system, I can simply say that I am impressed. Their table of content was a nice introduction of the presentation and definitely set up a good tone. Even though, I had a feeling that the consultants were focusing and describing too much of our current processes, which we are aware of, they did a very good job explaining the potential options and infrastructure of the new systems. They elaborated on the pros and cons of each of the alternatives what made it easier to see the possible outcomes. The outlined facts associated with keeping our legacy IT system were really meaningful and clear. As we are facing the risk of using the operating system that is no longer supported, we are all aware of the necessity of updating it. In order for us to be able to keep up with our growing operations it has to be done in near future.

According to the consultants’ expertise, we should enhance the new IT infrastructure. I believe this would be a big step to a better future, as we already have the competitive advantage to rapidly move new product from the production line to the store shelves in less than three weeks, what most of our competitors simply can’t. It is critical to keep up this efficient value chain with modern operating software and not to fall behind, considering the fact that our peers are improving their operations as well. Having the access to customers’ data and ratings would help us get a better understanding of their needs and latest trends. That would be another sector that in a long run would bring significant sales, as having loyal/satisfied customers is really important. Even though the new infrastructure is a long process that requires lots of resources, planning and eventually training all employees it will benefit our company in a long run. Converting current manual processes to less time consuming ones will also free up lots of employees that could be relocated to our newly opened stores instead of hiring new staff.

You might wonder why this implementation is as important to me especially as you know I’m the last one that is considering any changes and such a pricy upgrades.  The reason is really simple: I just realized how tremendously fast the technology is advancing and whatever worked decades ago will not in the near future. In order for Zara to continue its successful operations the rapid response to customers’ needs is the key.

Thank you for taking your time on this important subject and considering my feedback.

Best Regards,

Anna Szperlak